Samantha Robinson /

Sam Robinson is the Associate Director of Live Services at NHS Digital. She has worked in health IT for over 15 years at a local, regional and national level which has given her a wide range of experience delivering digital services into the healthcare sector. Sam’s experience spans across Programme Delivery and IT Service Management and she is passionate about the importance of reliable and secure IT infrastructure as a foundation for successful digital delivery.

Sam led the delivery of the NHS Digital IT Operations provision for the national Covid response services (such as National Testing Service, Covid Vaccination Service) building the capability to support these critical services 24*7 throughout their rapid development and implementation. She views this role as one of the greatest privileges of her career so far.