Dr Lia Ali is a doctor and digital health strategist with extensive experience across the spectrum of digital healthcare. She is passionate about ethics and safety by design, patient centred care and long term conditions including mental health and have particular interests in integrated care and medical education. She believes that delivery of exemplary healthcare requires a holistic, biopsychosocial, service design approach. Lia has done this via transformation roles in the NHS, charities & for-profit sector.