Rochelle Featherstone

Rochelle is a Digital Transformation Delivery Lead with experience supporting the implementation and adoption of digital solutions across health and care. Their role focuses on turning digital opportunities into practical improvements, ensuring that digital delivers meaningful benefits for patients, professionals and services.
As a Delivery Lead for the Yorkshire and Humber Care Record (YHCR) and Benefits Realisation Lead, Rochelle focuses on ensuring digital transformation delivers meaningful, measurable impact. Through benefits realisation, she captures the real-world value of digital solutions, using insight and evidence to demonstrate how digital is enhancing care, improving experiences and supporting better outcomes for patients and services.
Alongside this, Rochelle leads and supports the exploration and delivery of wider digital transformation initiatives across Humber and North Yorkshire, with a particular interest in patient-facing technologies, diabetes innovation, wearable technology and digitally enabled models of care.
A strong focus of Rochelle’s work is ensuring that patient voice, experience and advocacy remain at the centre of digital transformation. Having experienced first-hand the impact that digital innovation can have on managing health and improving quality of life, Rochelle brings a unique patient perspective alongside their professional experience. This drives their passion for ensuring digital solutions are designed around real patient needs and deliver meaningful improvements in people’s everyday lives.
With expertise spanning digital transformation, benefits realisation and patient-centred innovation, Rochelle is passionate about sharing practical examples of how digital solutions can support improved outcomes, enhance care experiences and create sustainable change across health and care systems.