Dr Simon Wallace is the Chief Medical Information Officer (CMIO) and Director of Business Strategy at Microsoft in the UK and Ireland. Simon has worked as a GP, hospital and public health doctor in Brighton and London. His interest in digital health began in the 90s when he spent a year at the King’s Fund investigating the impact of the internet on shared decision making between patients and their healthcare professional. For the past 20 years, he has worked for a range of organisations including Bupa, Dr Foster, Cerner Corporation and GSK across a range of technologies which include AI-powered speech recognition, electronic patient records, telemedicine, mobile health and lifestyle devices.