Digital Health has appointed Silver Buck, the specialist digital health marketing and public relations agency, as its PR partner for the next two years. The partnership has been extended to include Digital Health Rewired, Digital Health Summer Schools, and the Digital Health AI and Data conference.
Now in its fifth year, the partnership will see Silver Buck support Digital Health Rewired, the leading educational conference and networking event for health IT, which brings together delegates and industry leaders to explore the latest trends, advancements, and opportunities in the sector.
Rewired 2023 achieved an impressive footfall, with over 3,600 people attending from across the globe to learn about the UK’s digital health landscape.
Next year, Digital Health aims to surpass this figure by delivering an expanded conference programme and offering more CPD-accredited sessions and networking opportunities than ever before, establishing Rewired as the premier digital health event in the industry.
The partnership between Digital Health and Silver Buck will also include Digital Health’s Summer Schools, an educational programme hosted at the University of Birmingham which provides the opportunity for attendees to learn from industry experts, gain practical skills, and network with peers. The Summer Schools will explore the key theme of digital leadership in the era of ICSs and ICBs, consider what captures a diverse leadership community, and offer a broad overview of the future of leadership.
The partnership between Digital Health and Silver Buck also covers the Digital Health AI and Data event, which is dedicated to harnessing data to improve health and care outcomes. The two-day conference, taking place from 30-31 October at London’s Business Design Centre, connects a wide range of stakeholders, from clinicians to policy leaders, who will gather to discuss the best examples of data science, AI, and analytics across UK healthcare.
To accommodate the growing demand, Digital Health’s Rewired 2024 will be relocating to the National Exhibition Centre (NEC) in Birmingham, a vibrant hub for innovation in healthcare. As the UK’s largest event space, the move to the NEC provides greater capacity to host attendees, exhibitors, and speakers from across the digital health field.
Rewired is the host of the renowned Pitchfest competition, which provides a platform for the industry’s most promising innovators and entrepreneurs to showcase their digital health solutions. Previous winners have included Peppy Health, CardMedic, and Limbic.
Chris Marsom, Head of Marketing at Digital Health, said: “Silver Buck has played an important part in helping us grow Rewired into the UK’s biggest and best digital health conference and exhibition. In recognition, we are extending the partnership to include our wider Digital Health events portfolio. Namely, our new AI & Data conference in October and our popular Summer Schools retreat for digital leaders in July.”
“Silver Buck’s sector expertise and connections are important to us. Ultimately, they will help deliver a PR and communications strategy that drives awareness and delegate acquisition. Together we’re aiming to deliver a high-quality events programme that brings the diverse NHS community together to tackle the challenges of digital and data for improving patient outcomes.”
Stephen Bryant, Director and Co-founder of Silver Buck, added: “We are thrilled to extend our partnership with Digital Health for another two years and are incredibly proud to collaborate with the most important digital health event in the calendar for the fifth consecutive year. We are looking forward to playing a role in bringing together the biggest and brightest minds in health tech at an event which we are excited to see expand in scope. As the digital health sector continues to grow, Rewired and its accompanying events present an excellent opportunity to build lasting connections with the key players in the digital health industry.”